Night Owl Squad: For the ones still awake.

I didn’t plan on starting a movement.

It was just a design.

Something simple but specific — a nod to the ones who move through the world differently. The night thinkers. The quiet protectors. The ones who come alive when everything else shuts down.

I called it Night Owl Squad.

It felt right. Like a name that already existed somewhere out there.

So I dropped the design on TeePublic. I didn’t expect much.

Then one night, something strange happened.

Twelve orders. All at once.

Different sizes, same design. No message. No warning. Just… boom.

Maybe it was a bowling league.

Maybe it was a crew on the graveyard shift, stocking shelves or saving lives.

Maybe it was a group chat of friends who finally found something that felt like them.

I don’t know who they were. But I know this:

They got it.

Night Owl Squad T-shirt

That’s when I realized Night Owl Squad was bigger than a t-shirt.

It was a quiet kind of flag.

A message for people who live on the edges. Who stay up too late. Who feel more deeply when the world is asleep.

Since then, I’ve sold over 60 of that design — and I’ve expanded it into a utility crossbody bag. People from France, Ireland, Germany, and the U.S. have clicked through from my YouTube videos just to see it. Some stay and look around. Some bounce. But that’s okay. Because the ones who get it? They really get it.

For the ones still awake.

Maybe you’re reading this in the middle of the night. Maybe your mind won’t shut off. Maybe you’re working, worrying, writing, or just… being.

If that’s you —

Welcome to the Night Owl Squad.

You’ve probably been a member this whole time.